Marketing is influence...it is influencing our customers to take action, everything else is advertising and mechanics.
Human Touch Marketing is based on how we live as human beings. When we understand human nature and what drives people, we can market more effectively and we can influence more creatively. The aim of this website and associated marketing material is to empower every business owner with this knowledge and assist them in applying it, for FREE.
Smart business owners are aware that todays’ customers are looking for more than a transaction. They understand that customers want to feel a connection with their company, they realise that their products can have a profound emotional effect on their customers lives. Therefore, their marketing must be tailored towards their customers drives and connect with them on an emotional level.
Understand Human Nature and market from that perspectiveOur customers are not buying our products, they are buying what our products mean to them
Customers want to Feel Better, Feel Safe and Feel a ConnectionWhen we understand human nature and what drives people, we can market more effectively and we can influence more creatively
Why companies are choosing Human Touch Marketing
Being 'seen' isn't enough
Our clients are aware that the Internet is fast paced so they want to know how to ensure that any marketing updates will stick in the minds of their target audience.
Smart business owners recognise that if you enhance your customers’ life they will thank you for it. Therefore, they want to ensure that their marketing highlights any emotional lift a product has for their customer.
Collaboration not exclusion
Our clients seldomly want to drop their marketing team. Therefore we collaborate with the incumbent to maximise their talents and their desire to see the business succeed.
Owning the success
Our clients quickly realise that they don’t need to become a Marketing Expert to be know how to ‘direct and correct’ the promotion being undertaken by ‘skilled’ 3rd parties.
It is in our nature to be cautious. Increasing visitor confidence and quieting their fears is vital when introducing and delivering new products, services and concepts to your audience.
Every moment counts
From ad-hoc meetings to monthly retainers, our clients continually gain invaluable insights into the psychology of buying, plus effective delivery strategies to their current and ongoing marketing endeavours.