GET THE MARKETING EDGE WITHOUT COERCIVE MARKETING AND HARD SELLING
The best marketing moves your customers from where they are, to where they want to be!
Unfortunately, most marketing is simply not effective because it is often a mash-up of what business owners want to say coupled with mediocre efforts from marketing individuals who have no idea, nor really care what their client’s customers need to see, hear and feel to make the financial and emotional commitment to buy.
Wrapping all your marketing efforts in an understanding of why people do what they do creates the necessary influence that traditional marketing simply does not.
FOCUS ON THE FOLLOWING 3 AREAS FOR IMMEDIATE IMPACT
1. Customers want to feel good.
Discuss your products from a life enhancing proviso. Do they offer significance, joy, freedom etc. Ensure customers feel good from encountering your marketing.
2. Customers are scared.
Your company always requires new blood, therefore you are always an unknown. Customers fear the unknown so alleviate these fears throughout your marketing.
3. Customers are people not walking pound signs.
People like people who are like them. Discover your customers language and employ their dialect throughout your marketing material to create instant rapport.
If your marketing team is lacking in this knowledge or are reticent to change then drop me a message. Even if we do not work together I am happy to offer advice on how to move you and your company from where you are and where you want to be.”
“One of the biggest marketing mistakes is to forget that customers are people living lives.
They are not pound signs to be chased and beaten into submission through coercive marketing and hard selling.
Jonathan Smith – Human Touch Marketing
YOU ONLY HAVE MOMENTS TO ATTRACT CUSTOMER ATTENTION DISCOVER MORE ABOUT THE 3 VITAL AREAS TO MASTER MARKETING INFLUENCE
1. Increase Positivity
because people like to feel good.
If your marketing moves your customers to feel better than they currently do, they are far more likely to spend time on your marketing material and more likely to buy from you or recommend you.
Discover more on
our Feel Good Marketing page.
2. Remove Concerns
because people fear the unfamiliar.
It is in our nature to be cautious of anything new. In business where new customers are constantly sought, this subconscious fear (uncertainty) is something potential customers will be feeling.
Deal with these fears on
our Fearless Marketing page.
3. Use customer language
because rapport connects people.
People cannot help but like and be drawn towards those who talk like they do. Ensure your marketing content includes the language (words & phrases) that your customer base uses.
Discover more on
our Customer Language page.
Why companies are choosing Human Touch Marketing
Being 'seen' isn't enough
Our clients are aware that the Internet is fast paced so they want to know how to ensure that any marketing updates will stick in the minds of their target audience.
Smart business owners recognise that if you enhance your customers’ life they will thank you for it. Therefore, they want to ensure that their marketing highlights any emotional lift a product has for their customer.
Collaboration not exclusion
Our clients seldomly want to drop their marketing team. Therefore we collaborate with the incumbent to maximise their talents and their desire to see the business succeed.
Owning the success
Our clients quickly realise that they don’t need to become a Marketing Expert to be know how to ‘direct and correct’ the promotion being undertaken by ‘skilled’ 3rd parties.
It is in our nature to be cautious. Increasing visitor confidence and quieting their fears is vital when introducing and delivering new products, services and concepts to your audience.
Every moment counts
From ad-hoc meetings to monthly retainers, our clients continually gain invaluable insights into the psychology of buying, plus effective delivery strategies to their current and ongoing marketing endeavours.