Marketing woes? - Pick up new clients with the instantly implementable 'Feel Good Marketing'

Get the Marketing Edge

WELCOME TO HUMAN TOUCH MARKETING

The best marketing causes people to hesitate,  If we cannot get people to pause when encountering our material then our entire marketing effort and spend could be for nought.

We must focus on what will catch our customers eye and then deliver our message as quickly as possible, however there are certain rules that should be followed or we run the risk of confusing and alienating the very people we wish to attract.

The first rule of marketing is ensuring that those who encounter our business whether online or in person, leave feeling good.  Discover more on the Feel Good Marketing page.

So why are most marketing efforts not effective?

1. No-one cares about our business as much as we do.
Therefore the attitude of those hired as ‘marketing experts’ must be considered carefully as it is directly related to the quality of their output.

2. Most marketing companies merely want the project out the door.
Because the sooner the work is done, the sooner they get paid, this flawed focus results in a lack of care and effort on their behalf, with ineffective material ultimately being delivered.

3. Many marketing individuals have no clue about human behaviour.
Which is paramount in marketing.  Because when we know how people behave and what motivates them we are far better placed to create marketing material that resonates.

Jonathan Smith - Human Touch Marketing

Become a Marketing Thief!

“We must discover what our customers love, then steal that affection and inject it into our marketing material.

By discovering what our customers have positive associations to, we can wrap their world around our products and services. 

Our customers will then associate the positive feelings of what they love to our company and its offerings.”

Jonathan Smith – Human Touch Marketing

YOU ONLY HAVE MOMENTS TO ATTRACT CUSTOMER ATTENTION

DISCOVER MORE ABOUT THE 3 VITAL AREAS TO MASTER MARKETING INFLUENCE

1. Increase Positivity

because people like to feel good.

If your marketing moves your customers to feel better than they currently do, they are far more likely to spend time on your marketing material and more likely to buy from you or recommend you.

Discover more on

our Feel Good Marketing page.

2. No Fear!

because people fear the unfamiliar.

It is in our nature to be cautious of anything new.  In business where new customers are constantly sought, this subconscious fear (uncertainty) is something potential customers will be feeling.

Deal with these fears & more on

our Fearless Marketing page.

3. You talkin’ to me?

because rapport connects people.

People cannot help but like and be drawn towards those who talk like they do.  Ensure your marketing content includes the language (words & phrases) that your customer base uses.

Discover more on

our Customer Language page.

SERVICES THAT WILL BOOST YOUR MARKETING

 

MARKETING OUTSOURCE

The question should never be How can we sell more products?” but rather Why do people really buy these products?”  The answers to these questions result in a very different marketing approach being adopted.  The former is the traditional route which is a continual battle, the latter is my approach which puts businesses head and shoulders above their competition.

All your marketing will be wrapped in this client centric perspective, all those who promote and represent your company in any way will have far more insight into what attracts customers and what repels them.

To express initial interest email hello@humantouchmarketing.uk

CONSULTANCY

STAY FOCUSED ON YOUR OUTCOME

Most business owners are on the back foot when looking to improve their marketing, because the skillset required is often not their own. Plus a lot of marketing services & products do not increase conversion, they only increase reach.  Ultimately if your marketing is not being effective now, increasing your reach merely means that you are paying money for even more people to be disinterested.

Consultancy allows you to tune into your customers buying motivations, to gain valuable insights surrounding your offering and how to deliver it effectively.  Consultancy is ad-hoc with clients often looking for quick meetings with concise solutions to ensure that they are not kept away from their business any longer than necessary.

To express initial interest email hello@humantouchmarketing.uk

IN-HOUSE WORKSHOPS

MOVE FORWARD COLLECTIVELY

An amazing opportunity to work collaboratively with your team by focusing on why people really buy and discover how to wrap your business promotions in Behavioural Marketing for maximum results

Bring 3rd Party companies you employ to ensure a maximum return.

To express initial interest hello@humantouchmarketing.uk